News and analysis
October 19, 2014
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Charities Use Customized Tools and More to Keep Donors in Touch


The Nature Conservancy produces custom-made videos for $1-million-plus donors, like this one, shot on the Chilean coast to show donor Lyda Hill about the sustainable-fisheries program she supports.

As a treat for one of its biggest supporters, this summer the CEO of the Treasure Valley Family YMCA, in Boise, Idaho, picked up the donor at his retirement home and took him to see the Y’s summer camp in action.

The donor, who prefers to be...

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