News and analysis
March 01, 2017
PREMIUM CONTENT FOR SUBSCRIBERS. SUBSCRIBE TODAY

Charity Athletic Events Decline in Revenue for 4th Straight Year

The Leukemia & Lymphoma Society

The Leukemia & Lymphoma Society’s Light the Night event raised $68.5 million last year — a 12 percent increase over 2015 — after refocusing its message and training its chapters around the country in how to organize the event.

Traditional charity runs and walks continue to bring in large amounts of money — but not as much as they once did. In 2016, overall revenue for the 30 largest events dropped for the fourth straight year, according to a new study.

These largest...

This content is available exclusively to Chronicle subscribers