Elsewhere online
October 01, 2015

Charity Billboard Raises Dating App Firms' Ire Over STD Link

An AIDS nonprofit's Los Angeles billboard urging users of mobile dating apps Tinder and Grindr to get tested for sexually transmitted diseases has drawn protests from the two companies, the Los Angeles Times and The Guardian write.

The ad, put up last week by the AIDS Healthcare Foundation, displays a web address for information on free STD testing next to silhouettes of two couples about to kiss with the words "Tinder, Chlamydia, Grindr, Gonorrhea" on their heads. In a letter to the charity, Tinder called the sign "false and disparaging" and demanded that its name be removed. Grindr dropped the foundation's paid advertising for STD testing services on its dating site.

Michael Weinstein, president of the Los Angeles-based foundation, called the companies "tone deaf" and said the billboard would not come down. "There are consequences to hooking up," he added. "That’s not a moralistic judgment. It's just a fact and minimizing that is important."