November 13, 2011

Charity Reworks Marketing Regularly to Stay Fresh

Movember creates new marketing materials, like this poster, to encourage volunteers to keep participating.

Movember, a nonprofit organization that seeks to raise money to curb prostate cancer and promote men’s health, strives to make it both easy and inexpensive to participate in its fund-raising efforts.

The organization, which has raised $174-million...

This content is available exclusively to Chronicle subscribers