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November 13, 2011
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Charity Reworks Marketing Regularly to Stay Fresh


Movember creates new marketing materials, like this poster, to encourage volunteers to keep participating.

Movember, a nonprofit organization that seeks to raise money to curb prostate cancer and promote men’s health, strives to make it both easy and inexpensive to participate in its fund-raising efforts.

The organization, which has raised $174-million...

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