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March 10, 2015

Colleges Eye Strategies to Make Young Alumni Future Donors

Amid a decades-long decline in the proportion of alumni giving to their alma maters, colleges and universities are looking for innovative ways to forge ties with millennial-generation graduates that could yield donations down the road, writes The Chronicle of Higher Education.

Efforts at some institutions have included senior-class giving drives that encompass nonfinancial contributions, like volunteering or suggesting potential applicants to admissions offices, and career-focused programs for recent graduates. Fundraising experts say that even if such efforts cost colleges more than they bring in, the long-term risk of millennials never becoming solid sources of support is too great to ignore.

Read a Chronicle of Philanthropy article about millennial alumni's giving patterns and how colleges are cultivating their support.