The New York Times looks closely at the challenges two-year colleges face in drawing a larger share of higher-education giving, focusing on work done by LaGuardia Community College in Queens in building a donor base.
LaGuardia serves an ethnically diverse student body of 50,000, more than two-thirds of whom come from families earning $25,000 or less. With a dearth of affluent alumni and a relatively unglamorous mission compared to elite universities, community colleges struggle to secure four- and five-figure donations. Their endowments average $4.6-million, one-fiftieth of the typical fund for a four-year private school.
The article details how LaGuardia, which had no fundraising mechanisms in place 13 years ago, has implemented measures to promote its work serving low-income students and connect with donors and financially successful alumni, recently landing its first $1-million gift.