Alphabet Replaces Holiday Staff Presents With $30 Million Donation: Breaking with the formerly independent Google's tradition of giving employees the company's latest gadgets as year-end perks, the tech giant's parent firm notified workers that it is donating $30 million worth of Chromebooks and phones and associated tech support to schools on their behalf, Fortune writes.
Tech Leaders Back $30 Million San Francisco Effort on Homeless: Salesforce CEO Marc Benioff pledged $10 million in matching funds for a city program to get homeless families off the streets, Bloomberg reports. Salesforce's and Google's philanthropic arms and Silicon Valley figures like investor Ron Conway and Zendesk head Mikkel Svane have also contributed.
Market Gains and Likely Tax Cuts Encourage Stock Giving: Anticipated changes in tax rates and itemized-deduction rules are fueling year-end donations of stock that has appreciated with the market's post-election jump, The Wall Street Journal (subscription) writes. The Trump administration's tax plans would reduce tax benefits for such giving in future years.
The article is one of three from the Journal today on giving and wealth management. The others address common mistakes donors make in assessing whether and much to give and new research on the impact of suggested donation amounts. Read a Chronicle article on another study about the affect of suggesting gift amounts.
Research on a Foundation's Mission Is Key for Colleges Seeking Big Grants: The Chronicle of Higher Education (subscription) looks at how university fundraisers are courting foundations, which account for nearly 30 percent of private giving to support higher learning. Experts say college development offices need to do their homework on foundations' priorities, leadership shifts, and funding approach.
Marketing Efforts Key to Girl Scouts' Bid to Revamp Image: The New York Times writes about Girl Scouts of the USA's GIRL campaign, part of the venerable youth organization's effort to redefine its offerings, reverse slides in member and volunteer numbers, and shake its image as primarily a vehicle for cookie sales. Read a Chronicle article about the Girl Scouts' search for a new CEO.
Bitcoin Charity Launches Transparency Tool to Track Donations: GiveTrack, a project of the BitGive Foundation, uses the technology behind bitcoin to allow people who give in the virtual currency to follow the money step-by-step from their wallet to its final, program-related destination, Forbes reports.