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November 28, 2012

Dallas Museum of Art to Make Admission and Membership Free

The Dallas Museum of Art announced Tuesday that it will drop its $10 general admission fee and eliminate charges for membership as of Jan. 21, The Dallas Morning News and the Los Angeles Times report. The move makes the Dallas institution the first art museum in the country to forgo fees for both entry and membership, according to its director, Maxwell Anderson.

Mr. Anderson, a longtime proponent of free entry who dropped admission fees when leading the Indianapolis Museum of Art, said the Dallas museum will continue selling tickets for major special exhibitions. He predicted eliminating other charges will increase the museum's attendance, which has been stagnant at around 500,000 annually for a decade, and broaden its demographic base.