Advice
October 25, 2016
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Data Analysis Boosts Revenue at Art Institute of Chicago

Raymond Boyd, Getty Images

The Art Institute of Chicago is using advanced analytics on how visitors move through the museum to help its marketers tailor promotional messages.

The Art Institute of Chicago is known for its visual masterpieces. But for the past few years, it has developed expertise in another area: data. Analysts collect data on who visits the museum and how those visitors navigate the institution. Then they...

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