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November 06, 2015

Despite Declining Audience, Nonprofit Theaters See Growth in Donations

Nonprofit theaters continue to bring in new donors and earn money while their audience numbers decline, according to a new report covered in the Los Angeles Times.

In 2014, donors gave an average of $3.5 million to the 118 theaters included in the survey, a 6.6 percent increase over 2013 and a 22.7 percent increase from 2010 giving. On average, theaters spend about $1.2 million and had little cash remaining. 

Since 2005, the number of theatergoers has fallen off by about 8.7 percent, according to the report, though the rate of decline has slowed since the recession. Theaters have responded by raising ticket prices 29 percent between 2005 and 2014.

Some theaters are seeing growth in new areas, like programming geared toward younger audiences, for which attendance grew by about 12.9 percent between 2010 and 2014.