Article
August 16, 2011

Devising a Fund-Raising Plan


Amy Eisenstein, consultant and author of 50 Asks in 50 Weeks, joins Tony Martignetti to discuss development plans.

Increasing a nonprofit's ability to raise money is daunting, especially in a bad economy. It's particularly intimidating for a small charity facing rapid growth, like Big Brothers Big Sisters of Mercer County, N.J., which expanded its services by more than 400 percent over the past four years.

In this month's edition of Fund-Raising Fundamentals, the host Tony Martignetti speaks with Sue Dunning, executive director of the charity, about benefits the organization saw by creating a two-year roadmap. The charity, which had relied mostly on foundations, increased giving by individuals by 25 percent in the past two years, thanks mostly to its development plan.

Also joining the conversation is Amy Eisenstein, consultant and author of the book 50 Asks in 50 Weeks, who helped craft the organization's development plan and persuade its board members to adopt the strategy.

Check out the podcast and add a comment here with your advice about how to shape a successful fund-raising plan.

Tony Martignetti, a consultant, author, blogger, and host of Tony Martignetti Nonprofit Radio, talks with nonprofit leaders and consultants about how organizations can more effectively raise money, build better relationships with boards and supporters, and manage volunteers. Look for new installments on the third Thursday of each month.