April 01, 2010

Donors Show More Willingness to Give, Poll Finds

Donors are growing more confident in their ability to give to charity as the economy shows signs of stablizing, according to a new poll of more than 500 donors.

Nearly half of the donors questioned said they would give as much as they did in 2009, compared with the 44 percent who predicted they would give the same amount in a poll conducted two months ago by Campbell Rinker, a Valencia Calif. company that regularly questions donors on their confidence levels. Most of the donors said the economy was the main influence on their giving.

Donors to religious charities continued to have the most positive outlook, according to the report. Donors to those groups scored 94.9 on the 100-point scale, compared with the 88.4 score for all kinds of nonprofit groups.