Elsewhere online
July 15, 2016

Exercise App Looks to Help Charities Cash in on Pokémon Go

As Pokémon Go sends millions of Americans into their communities in search of virtual creatures, another mobile application is seeking to turn all that trekking into donation dollars, The Huffington Post writes. Charity Miles, a nonprofit whose app lets people raise money for charities of their choice by tracking the distance they walk, run, or bike, launched a challenge this week tied to the wildly popular new digital game.

Pokémon Go, a location-based “augmented reality” game, sends players out to catch Pokémon characters in real-world settings and has already proved a boon to many museums. Players who leave the Charity Miles app open on their phones can compile donations as they cover miles on the hunt.

“We got a big surge [of miles] over the weekend, and we couldn’t really understand what was going on,” Charity Miles founder Gene Gurkoff said. “And then we realized: This must be from people using Pokémon Go. If you’re out there playing, you might as well help make a difference.”