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May 19, 2013
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Fastest-Growing Athletic Fundraisers Focus on Loyal Donors

Charities are finding meaningful ways to connect athletes with a cause and enlisting retailers to boost giving.

Mace Gailey/American Cancer Society

The American Cancer Society asked survivors of the disease to display signs thanking participants in its walkathons.

Large charities are stepping up their efforts to keep donations strong to walkathons, races, and other events in the wake of competition from smaller groups and the still slow economy, according to a new report from the Run Walk Ride Fundraising...

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