Do "warm glow" appeals designed to make people feel good about giving produce strong returns for charities? How do such messages perform compared with appeals aimed at concerns about the greater good of society?
To learn more about the effectiveness...
This content is available exclusively to Chronicle subscribers
Already a subscriber?
Log in now
The Chronicle is your leading source of news, information, and jobs specifically designed for nonprofit professionals.
Your subscription includes:
- Unlimited access to the online Resource Center
- Our monthly magazine
- Free access to GrantStation’s exclusive database
- Nonprofit Adviser — a subscriber-only newsletter