May 12, 2011

Few Charities Are Raising Big Amounts Via Social Media, Says Study

Not many charities are raising significant amounts of money through social networks, but the ones that are come in a variety of sizes, according to a new study.

Fewer than 3 percent of the 11,196 nonprofit groups that responded to the Nonprofit Social Network Benchmark survey said that they raised more than $10,000 on Facebook in 2010.

But of the 27 charities that reported raising more than $100,000 on Facebook, 30 percent had annual budgets of $1-million to $5-million.

Nearly nine out of 10 organizations in the survey said they have a presence on Facebook. Almost 60 percent of the groups use Twitter, and nearly a third say they are on LinkedIn.

The study was sponsored by the Nonprofit Technology Network; Blackbaud, a fund-raising software company, in Charleston, S.C.; and Common Knowledge, a technology-consulting company in San Francisco.