Employers are increasingly offering donor and volunteer opportunities to employees as a means to recruit young talent, the Wall Street Journal reports.
Charitable programs, such as gift matching, company-organized volunteer events, and paid days off for volunteer work, appeal to socially minded professionals. Similarly, millennial workers and social media are also leading companies to rethink where they donate money.
Companies are tinkering with recruiting messages and human resource practices to accommodate employees’ social values. “We have a younger employee population and there’s an emotional connection between the employee and the company. People want to work for companies that are socially responsible,” explained Chris Peterson, CFO of Ralph Lauren Corp., which saw recruitment efforts improve after it published its first corporate-responsibility report.