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February 02, 2016

Ford Foundation to Push Films on Inequality at Cannes Festival

The Ford Foundation is taking its focus on inequality to the silver screen, launching an effort at this year’s Cannes Film Festival to promote the distribution of documentaries spotlighting social-justice issues, reports Variety.

The two-year partnership with Doc Corner, the nonfiction section of the May festival’s expansive film market, gives JustFilms, a Ford subsidiary that provides financial and other backing for films and new-media projects, a prominent presence at Cannes.

JustFilms aims to bring new and little-known documentary film makers, particularly from “diverse backgrounds and the global south,” to Cannes, said Cara Mertes, the director of JustFilms. “As we are thinking about creating a global network of documentary film makers, especially from the global south, there is no better place for them to learn about being in these very important settings — major, major festivals,” she said. Started in 2011 with a $50 million Ford Foundation investment, JustFilms has so far supported more than 80 documentaries.