The Ford Foundation is taking its focus on inequality to the silver screen, launching an effort at this year’s Cannes Film Festival to promote the distribution of documentaries spotlighting social-justice issues, reports Variety.
The two-year partnership with Doc Corner, the nonfiction section of the May festival’s expansive film market, gives JustFilms, a Ford subsidiary that provides financial and other backing for films and new-media projects, a prominent presence at Cannes.
JustFilms aims to bring new and little-known documentary film makers, particularly from “diverse backgrounds and the global south,” to Cannes, said Cara Mertes, the director of JustFilms. “As we are thinking about creating a global network of documentary film makers, especially from the global south, there is no better place for them to learn about being in these very important settings — major, major festivals,” she said. Started in 2011 with a $50 million Ford Foundation investment, JustFilms has so far supported more than 80 documentaries.