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March 23, 2014
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From Billboards to Bus Shelters to Email, Charities Try One Message


The Leukemia Lymphoma Society started a drive last year to get attention for the charity’s work. In addition to billboards and other ads, the campaign was woven into its fundraising events.

Oxfam America raised more than $1.1-million in the last two months of 2013 by trying just about everything.

To encourage supporters to buy holiday presents from its gift catalog, which offers livestock, training for a midwife, construction tools, and...

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