News and analysis
September 06, 2017
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From Zero to $40 Million: Elite Fundraiser Explains How She Did It

Adam Francis

MAKING CONNECTIONS: Anna Barber (right) built a pool of potential donors by conducting in-depth research, tapping into networks, and chasing down leads — tenaciously.

About seven years ago, Anna Barber was given a big task: raise millions of dollars for the forthcoming National Museum of African American History and Culture from California donors.

The problem? She lives in Washington, D.C., and had no connections...

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