News and analysis
May 05, 2014
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Fundraisers Reap Millions by Using Data 'Gold Mine'

Andrea Peer/World Vision

Tim Sawer says World Vision was happy with the success of its late-night TV ads till further analysis showed those donors ultimately gave less.

“Moneyball” has hit the fundraising department.

Like the data-driven, low-cost approach to building a competitive baseball team depicted in the popular book and movie, nonprofits are using powerful analytical techniques to make smarter...

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