April 07, 2014

New Fundraising Blitzes Bring Colleges Big Money in a Matter of Days

Muhlenberg College’s daylong event was a way to show donors that it isn’t only big gifts that count. It brought in $212,000, and a fourth of the donors had never given before.

Colgate University marked a recent Friday the 13th by raising $5.1-million—its biggest one-day haul ever.

Columbia University raised even more last year during a one-day event, nearly $8-million.

Muhlenberg College, a small liberal-arts...

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