The International Rescue Committee is working with actors from HBO's Game of Thrones to raise awareness and $1 million for its campaign benefiting refugees and victims of conflict, The New York Times reports.
Starting Monday, the charity's public-service announcement will appear on the charity’s microsite, YouTube, social media, and the fundraising platform Omaze.com.
David Miliband, the charity's president, says the fantasy show is a good fit because it features story lines about civil war and banishment.
But the article also mentioned potential drawbacks, including the show's depiction of violence and the political nature of the refugee crisis. HBO Chairman Richard Plepler dismisses those concerns, telling the Times, "We’re calling attention to a global tragedy. The first step is to get people in a crowded world to pay attention, and it sometimes helps to have celebrities raise the issue."