Case study
May 05, 2014
PREMIUM CONTENT FOR SUBSCRIBERS. SUBSCRIBE TODAY

Gay-Rights Group Turns Activists Into Donors


Analytics research helped the Human Rights Campaign bring in 32 percent more first-time gifts from direct mail in January than it did from a previous mailing.

The Human Rights Campaign has the names of 1.5 million people in its database who have expressed an interest in the group’s cause but have never given money.

These people have taken action online, attended an event where they’ve signed a...

This content is available exclusively to Chronicle subscribers