Girl Scouts USA is expanding its digital efforts, including a year-old program enabling cookie sales through mobile apps, in hopes of reversing a long-term decline in membership, writes the Associated Press. The national youth organization announced an upgrade Tuesday of its Digital Cookie program, which is credited with boosting sales by nearly 2.5 million boxes in the past year.
Youth and adult Girl Scout membership stands at 2.66 million, down more than 15 percent from three years ago. Along with adding several features to the e-commerce effort, the organization is introducing online toolkits to streamline the process for joining the group and to help troop leaders quickly plan a full year of activities and meetings. "Our volunteers need more tools to serve more girls," said Anna Maria Chávez, the chief executive of Girl Scouts. "So we’re really doubling down on technology."
Read a Chronicle of Philanthropy article on the Girl Scouts' struggles with declining membership and donations.