For the first time, Girl Scouts of the U.S.A. has approved online sales of cookies, giving entrepreneurial scouts the option of using a mobile application or personalized Web site to sell and ship Samoas, Thin Mints, and other iconic brands, the Associated Press and The New York Times report.
The move is likely to boost the $800-million in revenue the organization reaps annually from cookie commerce. The Girl Scouts expects about 1 million scouts, roughly half the national membership, to sell online. "Girls have been telling us that they want to go into this space," said Sarah Angel-Johnson, who is heading the digital effort.
National spokeswoman Kelly M. Parisi said the organization spent "a lot of time thinking how do we make this safe, scalable, and smart" before lifting its objection to digital sales. Scouts must get permission from their Girl Scout Council and a parent or guardian to sell online. Customers can only gain access to sales sites if invited by a scout, and no identifying information about the girl may be posted publicly.