May 30, 2011

'Giving Days’ Garner Large Sums While Attracting New Donors

Donors could call a hotline for help making their first online gift during Dallas’s event.

Russell Jackson, a top official of the Alabama Association of Nonprofits, has spent the past year looking into online “giving day” events produced in Dallas, Denver, Minneapolis, and Pittsburgh. He’s looking at them because each has raised...

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