Elsewhere online
April 16, 2012

Goodwill D.C. Takes Online Sales Mobile With App Update

The Washington, D.C.-area chapter of charity retailer Goodwill has expanded its online sales effort to allow shoppers to buy items using mobile devices, writes The Washington Post.

Goodwill of Greater Washington has updated its iPhone and iPad application to allow customers to browse and buy from its online channels at eBay, Amazon, Half.com, and Shopgoodwill.com. The original version of the app, created in 2010, offered a map of Goodwill stores, a blog, and a donation portal.

A growing number of the 165 national Goodwill chapters are using mobile applications to move merchandise, including affiliates in San Francisco and Houston. The Washington-area group has recorded about 100 downloads a week of its app since the upgraded version was released March 29, double the previous rate.

Online transactions accounted for about 5 percent of the Washington group's $16.7-million in sales last year.