Saving elephants has become the latest trend in celebrity philanthropy, and conservationists are embracing the amplification of their cause as stars flock to Africa and Asia to help bring awareness to the plight of the endangered animals, The New York Times reports.
Numerous stars, including Arnold Schwarzenegger, Edward Norton, Susan Sarandon, Elizabeth Hurley, Lupita Nyong’o, and Leonardo DiCaprio, have in recent years advocated on behalf of elephants, made documentaries, and raised or donoated money for the cause. They’ve also urged other celebrities, philanthropists, and small donors to give.
Conservationists have embraced the celebrity campaigning, spotlighting stars on social media and public-service announcements and promotional materials. A Wildlife Conservation Society video featuring Mr. Schwarzenegger imploring poaches to stop killing elephants for ivory 1.4 received million views online, and generated 80,000 letters to support legislation to stop the slaughter.