News and analysis
January 20, 2015
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How Charities Will Raise Money in 2015

After a strong holiday giving season, nonprofits are focusing on online donations and reaching the rich

Unicef

Unicef invoked the memory of Audrey Hepburn, an ardent supporter of the organization, as part of a campaign that raised more than $2.25-million. Big supporters were given access to special reports and events.

Every day in December, when Direct Relief tallied online gifts for its work to deliver medicine to needy people overseas, donations surged by at least 10 percent over the same day in 2013, says Thomas Tighe, the charity’s chief executive.

That kind...

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