News and analysis
February 08, 2015
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How Nonprofits Persuade Their Boards to Spend More on Fundraising

Dan Videtich

When a charity started a program that gave students backpacks with food to take home for weekends, the group’s leader, Karen Haren, persuaded donors to help with overhead by pointing out she needed storage space, lights, and a driver for the effort to work.

Sixteen charities in the San Antonio Nonprofit Council recently paid $3,300 for a short video making an unusual pitch: They want to spend more on administrative costs. "It helps when we have the people and the supplies we need to carry out the...

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