News and analysis
August 11, 2014
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How Top Fundraisers Succeed: Thank Donors in Meaningful Ways


Small gestures on the part of nonprofits can result in big returns from donors, says Lori O’Brien, director of national development at Youth Villages.

The problem: Lori O’Brien, director of national development at Youth Villages, a social-service charity, says too many nonprofits fail to put enough effort into following up with people who give.

"It’s not as simple as sending a thank-you letter...

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