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August 11, 2014
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How Top Fundraisers Succeed: Making a Corporate Partnership Work


SOS Children’s Villages raises $45-million a year from companies, says Lynn Croneberger, the chief executive.

The problem: Some fundraisers fail to think enough about what a company requires to achieve its business, image, and social-responsibility goals, says Lynn Croneberger, chief executive of SOS Children’s Villages.

The solution: "The most critical...

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