News and analysis
March 09, 2015
Updated August 10, 2016 PREMIUM CONTENT FOR SUBSCRIBERS. SUBSCRIBE TODAY

How Universities Are Bringing Millennial Alumni Into the Giving Fold

Colleges are trying to cultivate young alums as future donors before it’s too late

Melanie Burford for The Chronicle

Kyle Robertson, a 2011 alumnus of Susquehanna U. who serves on the alumni board, says his fellow young alumni appreciate being asked to donate their time, rather than just their money.

Editor's note: This article was originally published in The Chronicle of Higher Education on March 09, 2015.

Millennial alumni are famously unsupportive of their alma maters, and Susquehanna University is no exception. Ron Cohen, who oversees...

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