Case study
May 24, 2016
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How a Nonprofit Motivated Staff to Give to a Capital Campaign

Children’s Hospital of Philadelphia

A Beatles cover band made up of doctors at the Children’s Hospital of Philadelphia plays in the hospital’s cafeteria. The performance was part of an event to kick off an employee-giving campaign called “Let’s Raise the Roof.”

Many fundraisers say getting impressive gifts early in a campaign can spur further donations and build momentum. And who better to tap at the outset than those closest to your organization?

That’s how fundraisers at the Children’s Hospital of...

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