News and analysis
May 02, 2017
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The Other Social Network

A digital nonprofit uses email to drive progressive movements like the Women’s March.

Chronicle photo by Julia Schmalz

SENDING A MESSAGE: Though social media helped organizers of the Women’s March assemble big crowds this past winter, 
capturing email addresses has helped sustain advocacy, says Brian Young of Action Network.

The news of mass events like the People’s Climate March, the rallies against the Dakota Access Pipeline, and the Women’s Marches around the globe spread through social media. But behind the scenes, email was king.

That’s thanks to Action...

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