Article
August 03, 2015
PREMIUM CONTENT FOR SUBSCRIBERS. SUBSCRIBE TODAY

In Search of Great Fundraisers: Who's Got the Right Stuff?

With the shortage of fundraisers putting giving goals at risk, nonprofits retool and reimagine the profession.

David Zentz for The Chronicle

Some nonprofits keep an eye out for staff members with the potential to become fundraisers. At the Sierra Club, Juana Torres switched career paths and is now a top fundraiser.

Over the next five years, the University of Florida will add at least 40 frontline fundraisers to its payroll. Most will probably be seasoned pros but not all. Some are likely to be teachers skilled at tending toddlers, not the wealthy. Coaches and...

This content is available exclusively to Chronicle subscribers