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September 08, 2014
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Is Raising Visibility a Waste of Time?

Julia Schmalz

Is raising awareness a waste of time?

All across America, Bill Gates, Mark Zuckerberg, Oprah Winfrey, and even preschoolers were dumping buckets of ice water on their heads last month to call attention to the nerve disorder ALS. The charity the phenomenon supported was flooded with a...

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