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January 29, 2016

Kellogg Fund Launches National Effort to Push Racial Equity

The W.K. Kellogg Foundation unveiled a national initiative Thursday to tackle racial barriers and foster a more robust national diaglogue on race relations, the Battle Creek Enquirer writes. The Truth, Racial Healing & Transformation effort will develop programs that "prioritize inclusive, community-based healing activities and policy design," the philanthropy said.

The effort involves some 70 organizations, including the NAACP, the National Urban League, the National League of Cities, and the American Library Association, and includes a media campaign, called "Remix the Narrative," that will address negative perceptions of racial, ethnic, and religious minorities.

As part of the launch, Kellogg released the results of a study of different groups' views on race relations, conducted with another coalition partner, the Northeastern University School of Journalism, the Associated Press reports. The analysis of public opinion polling found that a growing number of white Americans are coming to the view, long held by minorities, that racism is a national problem that demands attention and action.

Read a Chronicle of Philanthropy article on how foundations are taking on racial issues and a profile of Kellogg President La June Montgomery Tabron, the foundation's first female and first African-American leader.