Judith A. Salerno, chief executive of Susan G. Komen, tells The Wall Street Journal that the organization is focused on attracting a new generation of supporters as the breast-cancer movement reaches what she calls its "middle age."
"There’s so much we need to do in bringing the younger generation in," said Dr. Salerno, an internal-medicine physician who took the reins at Komen last year. "What that fundraising looks like isn’t completely worked out in our mind, but we are doing a lot of research and looking at working with new marketing strategies."
Dr. Salerno said the Dallas-based foundation has beefed up its social-media presence and is teaming with organizations such as the Young Survival Coalition, which serves young women with breast cancer. She said Komen has seen giving rebound since the 2012-13 fiscal year, when donations plunged by more than 20 percent.