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February 06, 2012

Komen Leaders Begin Work on Image Repair

National executives of Susan G. Komen for the Cure met with the breast-cancer charity's local leaders Saturday to begin work on a strategy for restoring the organization's credibility in the wake of the Planned Parenthood controversy, says The Washington Post.

In conference calls with Komen affiliates, founder Nancy Brinker and Elizabeth Thompson, president, discussed ways to rebuild trust among supporters put off by the charity's now-rescinded decision to cut off grants to Planned Parenthood for cancer screening.

The foundation is also reportedly seeking help from former aides to ex-House speaker Nancy Pelosi and President George W. Bush in repairing the public-relations damage.

Many individual backers and corporate sponsors of Komen are rethinking their allegiance, according to The Post and the Associated Press.

"People may now question the role political ideology plays in their decision-making, and that didn’t enter into people’s minds in the past," said Lee Lynch, head of health-care advocacy for Edelman, public-relations firm.

Read a Chronicle of Philanthropy article on what the Komen foundation can do to repair its bruised brand.