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December 15, 2014

'Kony 2012' Charity Invisible Children to Wind Down

Invisible Children, the small San Diego nonprofit that gained worldwide renown overnight in 2012 for its viral video galvanizing attention to the hunt for the central African war lord Joseph Kony, announced Monday that it will close its headquarters next year and transfer its operations to partners in Africa, The Washington Post reports.

Noelle West, the charity's communications director, said it is "unlikely" that Invisible Children will continue in any form after handing over its programs. She said the organization has encountered increasing difficulty raising money in the past two years and has "exhausted all feasible options for raising the funds necessary for keeping our full U.S. operations going at current capacity."

The charity, founded in 2003 to raise awareness about Kony and his Lord's Resistance Army and their abduction of children to serve as soldiers. It was little known until the 30-minute "Kony 2012" film became an online sensation. The video has been viewed more than 100 million times but drew critics who said Invisible Children oversimplified the conflict in central Africa and generated "slacktivism" rather than genuine action.