December 07, 2011

Last-Minute Tips for Year-End Fund Raising

The calendar may be sprinting toward 2012, but it's not too late for nonprofits to take steps to improve their 2011 fund-raising results.

Katie Chapman, chief executive at Fullanthropy, a nonprofit fund-raising consulting company, says groups can still craft effective fund-raising messages to appeal to donors who want to make contributions before the end of the year.

"This time of year, people are naturally generous, so play into that by emphasizing how your organization has more demand," Ms. Chapman says.

Donors love to see where their money goes, she says, and nonprofits that see a growing number of clients during the holidays—homeless shelters and mental-health groups, for example—should be sure to talk about that.

Above all, it's important not to shy away from asking for money, even from people who have already given this year.

In fact, some donors love to be the one who pushes a campaign over its goal, says Ms. Chapman. "They believe in your organization; they'd love to be your hero."

Ms. Chapman joins this year-end episode of Fund Raising Fundamentals to share other tips for last-minute fund raising.

Tony Martignetti, a consultant, author, blogger, and host of Tony Martignetti Nonprofit Radio, talks with nonprofit leaders and consultants about how organizations can more effectively raise money, build better relationships with boards and supporters, and manage volunteers. Look for new installments on the third Thursday of each month.