February 19, 2012

Emulating St. Jude’s Fundraising Prowess: Lessons for Charities of All Sizes

Courtesy of St. Jude Children’s Research Hospital

The new Game Day Give Back campaign broadcasts appeals on Fox Sports during football events.

In more than 30 years as a leading fundraiser at St. Jude Children’s Research Hospital, David McKee says he’s never had to report a drop in donations. Among the lessons from his career for charities of all sizes:

Pick the right person to solicit...

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