McDonald's is leading a corporate effort to promote the World Food Program's fundraising efforts to feed people displaced from Syria, Iraq, and other countries, writes The New York Times. Under a partnership announced Sunday, the fast-food giant will donate millions of dollars in advertising time to the food program, which is under growing pressure to respond to the migrant crisis in Europe and the Middle East.
DreamWorks Animation, MasterCard, and Facebook are among other companies pledging TV time and digital promotion to the effort, which includes an animated commercial narrated by actor Liam Neeson. The donated media access could reach more than 300 million people in 38 countries, helping the food program appeal directly individual donors to make up a shortfall in funding through its usual channels, primarily aid from governments, said Jay Aldous, the organization's director of private-sector partnerships.
Secretary of State John Kerry announced Sunday that the United States will increase its cap on accepting worldwide refugees from the current 70,000 to 100,000 over the next two years, the Times also reports. Major U.S.-based aid charities called on the Obama administration last week to multiply the number of Syrian refugees the country takes in.