How does your organization measure the value of its social-media efforts?
For many nonprofit groups, those measurements start and end with some basic numbers. They count the numbers of Facebook fans or Twitter followers and call it a day.
But to truly gauge the effectiveness of their social-media efforts, nonprofit groups need to dig much deeper and measure more significant data.
To find out how, Allison Fine, the host, interviews KD Paine, chief executive officer of KD Paine & Partners, in New Hampshire, a consulting company that helps nonprofit groups and businesses create measurement and accountability systems.