March 05, 2009

Episode 4: NPR's Social-Media Strategy

Allison Fine

How is National Public Radio using online social media to spread its message and connect with its audience? Allison Fine talks with Andy Carvin, the network's social-media chief, about its strategy and about how smaller nonprofit groups can incorporate social media into their outreach efforts. (Running time: 13:42)

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine will incorporate suggestions and questions from readers into her podcasts and invites you to send e-mail messages to her at Look for new installments on the first Thursday of every month.