Elsewhere online
August 21, 2014

N.Y. Charity Seeks Big Donors to Cover Meal Deliveries to Neighborhoods

A New York City nonprofit that takes meals to homebound elderly people has started an unusual fundraising program in which individual contributors can sponsor deliveries in a specific area, writes The New York Times.

The first big giver participating in the Citymeals-on-Wheels Guardians program, launched this spring, is investment mogul Leon G. Cooperman, who committed $183,000 to pay for a year's worth of meals for 850 people in the South Bronx, where he grew up.

Citymeals-on-Wheels said it has raised nearly $100,000 in matching funds on the back of Mr. Cooperman's gift and is in talks with other potential Guardians. The charity raises more than $17-million annually, much of it from tens of thousands of individual small donors, and serves meals to more than 18,000 New Yorkers, up from 16,000 five years ago.