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January 15, 2015

N.Y. Culture Venues Polish Donor Pitches as Expansions Loom

With several of New York City's biggest arts institutions launching renovations and expansions costing in the hundreds of millions of dollars, The Wall Street Journal looks at how fundraisers for major museums and performance venues will woo patrons and target the next generation of donors in the next few years.

Groups ranging from experimental theater organization St. Ann's Warehouse and the Bronx River Art Center to the American Museum of Natural History and Lincoln Center are embarking on major capital projects. Philanthropy experts say naming opportunities and outreach to relatively young donors in their 40s and 50s will be key to fundraising and note that the booming stock market has boosted prospects for giving by foundations and wealthy individuals.