April 01, 2015

National Review Magazine to Become Nonprofit

Venerable conservative magazine the National Review will make the switch next month to become a nonprofit entity, Politico reports. Founded by the late William F. Buckley Jr. in 1955, the opinion journal has operated as a nonprofit business but has increasingly relied on donations in recent years.

Editor Rich Lowry said the shift formally acknowledges "what has always been the case: We're a mission and a cause, not a profit-making business." The move will boost fundraising efforts by making gifts to the magazine tax-deductible, he said, adding, "Most similar publications — from Commentary on the right to Mother Jones on the left — are nonprofits, a reflection of the fact that publishing a serious opinion magazine has never been a profitable business, and never will be."